Everyone has probably noticed the supplement aisle in their favorite supermarket, grocery store or health foods store. Nutritional supplement manufacturers are extremely successful, but most times, people don’t stop to consider why they are successful.
The quickest answer to why they are successful is that they offer something that everyone will need at some time in their life. However, that doesn’t really explain much.
The first reason that nutritional supplement manufacturers are successful is because people’s health is very important to them. In any economy, whether good or bad, people want to ensure their health stays. This ultimately would include eating proper diets and exercising, but even these two things don’t necessarily mean people are healthy. Supplements can be used along with food and other healthy choices to create a balance in the diet and life. Of course, this, for some, means using coupons or waiting until supplements go on sale. This still doesn’t take that much away from manufacturers or those making the products and it is a good way to keep loyal customers.
Another reason these manufacturers are so successful is that conventional medications are so much more expensive. Prescription meds are increasingly more expensive, especially newer medicines and no one wants to spend that much on a medication. If people know the right supplement for them, they can save a lot of money by using supplements rather than prescriptions. It can also be healthier to use natural supplements rather than medication.
Nutritional supplement manufacturers used to be considered taboo; because there was inadequate regulation, many unreliable products were created that could be harmful. However, the FDA has recently implemented some GMP requirements to make supplements safer and more effective. This means the supplements are of better quality. People want to know that their supplements are safe and will actually do something to promote better health. Now, they have this reassurance as the Food and Drug Administration is insistent that supplements be made with good manufacturing processes.
Another reason they are so successful is that the current generation of baby boomers are growing and looking for more and more ways to stay healthy. These people are getting older and either need more supplements because of diet or because their bodies are not producing enough of the nutrient. No matter the reason, these people want to stay healthy as long as they can and are old enough to understand that conventional medicine isn’t always the best choice.
