Top 10 White Label Product Categories in 2025

Introduction

White label products are becoming increasingly popular as businesses look for cost-effective ways to enter the market with high-quality offerings. By leveraging existing products and customizing them with their branding, companies can quickly scale operations and meet consumer demands. In 2025, certain categories are expected to dominate the white label space, driven by trends like health and wellness, sustainability, and personalization.

In this article, we explore the top 10 white label product categories in 2025 and why they are gaining traction in today’s competitive landscape.

1. Nutritional Supplements

Why It’s Trending

The demand for health and wellness products continues to rise as consumers prioritize fitness, immunity, and overall well-being. Nutritional supplements such as vitamins, minerals, and probiotics remain at the forefront.

Top Products:

• Collagen supplements for skin health
• Probiotics for gut health
• Adaptogens like ashwagandha for stress relief
• Multivitamins targeting specific demographics (women, seniors, athletes)

Market Insights:

The global dietary supplements market is projected to reach $220 billion by 2027, making this an evergreen white label category.

2. Functional Foods and Beverages

Why It’s Trending

Functional foods and drinks infused with nutrients, antioxidants, and natural ingredients are gaining popularity as consumers focus on holistic health.

Top Products:

• Protein bars and meal replacement shakes
• Energy drinks infused with natural caffeine
• Superfood powders (spirulina, matcha, maca)
• Keto and plant-based snacks

Market Insights:

The functional food industry is booming, with an expected annual growth rate of 8.5%.

3. Sports Nutrition Products

Why It’s Trending

With the rise in fitness trends and gym culture, sports nutrition products are in high demand.

Top Products:

• Pre-workout powders for energy and performance
• Post-workout recovery supplements
• Protein powders and BCAAs
• Electrolyte replenishment drinks

Market Insights:

Projected to grow by 9.6% annually, sports nutrition is becoming a staple in active lifestyles.

4. Skincare and Beauty Products

Why It’s Trending

The beauty industry is evolving with clean, cruelty-free, and organic formulations leading the way.

Top Products:

• Anti-aging serums with peptides and retinol
• Hyaluronic acid-based moisturizers
• Sunscreens with natural ingredients
• CBD-infused skincare

Market Insights:

Skincare sales alone are expected to exceed $189 billion globally by 2025.

5. Pet Supplements and Products

Why It’s Trending

Pet owners are increasingly treating their pets as family members, driving demand for health and wellness products tailored to animals.

Top Products:

• Joint health supplements for dogs and cats
• Probiotics for digestion
• Organic shampoos and conditioners
• Dental health chews

Market Insights:

The pet supplements market is expected to grow by 7% annually, making it a lucrative white label category.

6. Eco-Friendly and Sustainable Products

Why It’s Trending

Sustainability is a top priority for consumers, prompting brands to focus on environmentally friendly products.

Top Products:

• Reusable water bottles and eco-friendly packaging
• Bamboo toothbrushes and biodegradable utensils
• Organic cleaning products
• Compostable bags

Market Insights:

Green products are gaining momentum, with the sustainable product market expected to exceed $150 billion by 2025.

7. Hair Care and Scalp Treatments

Why It’s Trending

Hair care continues to grow with products targeting hair loss prevention, hydration, and scalp health.

Top Products:

• Biotin-enriched shampoos
• Hair growth serums and oils
• Scalp exfoliators and treatments
• Sulfate-free conditioners

Market Insights:

Hair care is projected to grow by 6% annually, appealing to consumers seeking premium solutions.

8. Weight Management Supplements

Why It’s Trending

As obesity rates rise, weight management solutions are in high demand.

Top Products:

• Fat burners and metabolism boosters
• Appetite suppressants
• Fiber supplements
• Green tea extract capsules

Market Insights:

The global weight management market is forecasted to reach $423 billion by 2025.

9. Plant-Based and Vegan Products

Why It’s Trending

The shift toward plant-based diets has fueled demand for vegan-friendly options.

Top Products:

• Plant-based protein powders
• Vegan snack bars
• Dairy-free milk alternatives
• Meat substitutes

Market Insights:

Plant-based food sales are projected to exceed $74 billion globally by 2025.

10. Mental Health and Sleep Aids

Why It’s Trending

Stress and sleep issues have become widespread, boosting demand for solutions that promote relaxation and mental clarity.

Top Products:

• Melatonin supplements
• CBD oil for anxiety relief
• Adaptogenic herbs for stress management
• Herbal teas for relaxation

Market Insights:

Mental wellness products are expected to grow by 8.9% annually.

Final Thoughts

The white label industry is brimming with opportunities in 2025, especially in categories that align with health, wellness, sustainability, and personalization. Businesses can capitalize on these trends by partnering with reliable manufacturers like Vitakem to develop high-quality products that meet consumer demands.

Whether you’re exploring supplements, skincare, or eco-friendly products, Vitakem offers customized solutions to help you succeed in the competitive market. Start your white label journey today and create products that inspire growth and customer loyalty.