Probiotics are a combination of live bacteria and yeast that support overall health. They are especially beneficial to the digestive system. Probiotics are a great addition to any private label vitamin line. They are extremely popular and offer a variety of health benefits.
An average of 33 million people buy probiotic supplements every year. That’s a large potential audience for your probiotic line. Consumers range in age from children to the elderly. Approximately 65% of probiotic consumers are middle-aged women. The probiotic market is also set for massive growth. Experts are predicting that by 2023, the probiotic market will exceed $64 billion dollars annually. That is nearly double the current size. With such growth potential, it’s a great product to include in your private label vitamins.
If you are considering adding probiotics to your line of private label vitamins, here are some selling points to help you grow your new product line.
1. Start with the health benefits: There is a ton of research about probiotics. They have been shown to support digestive health by promoting an increase of “good” gut bacteria. Studies have found they support weight loss, enhance nutrient absorption, and balance blood sugar. There are also mental health benefits such as battling fatigue and improving your mood. Take some time to really learn about the benefits of probiotics then you can meet a specific need for a potential customer.
2. Compare to the food sources of probiotics: Let’s face it, probiotic food are not the most tasty options. Most probiotic foods require fermentation so they can be bitter and sour such as sauerkraut, natto, and kefir. In order to get the same amount and diversity of a probiotic supplement, you have to eat quite a bit of the not particularly appetizing foods. A great alternative is supplementation.
3. Talk about the ease of supplementation: The American diet is not ideal. Most Americans rarely get the full range of nutrients that we need. In cases, where people do, they are often focusing a lot of time and attention on their nutrition. Supplements, on the other hand, can help people get all the nutrients they need easily. Probiotics are a simple pill that people can take no matter how busy their lifestyle.
If you are ready to add probiotics to your line or private label vitamins, Vitakem can help. We have a variety of probiotic product offerings to help meet any brand need. Contact us today to learn more about our probiotics.