Starting any business is an exciting—but daunting!—venture in the beginning, and deciding to become a nutrition manufacturer is no exception. One of the great things about choosing this focus for business is that because it’s in a consumable industry, like food and beverages, that means there will always be a need for products because the demand will never end, only changes in preferences are a factor.
So, assuming that you’ve already gotten past the big hurdles of needing financing, and you’re ready to start investing your funds, how do you actually start on the process of becoming a nutrition manufacturer? It can be broken up into a few simple steps.
Your first big goal is to “drill down” exactly what kind of nutrition manufacturer you would like to be. Where do you see your interests? Do you want to sell to children? Adults? Seniors? Do you want to reach the everyday audience with vitamins, or do you see yourself targeting a specialist market, such as fitness-oriented, or even weight lifting enthusiasts? There’s a huge range of different market segments to tap, so pick the one you’re most interested in!
Once you know your market, what do you want to do for them? How do you want to do it? Vitamins, for example, come in a big range of different, specific benefits. You may want to focus on vitamin C or vitamin D, or maybe you want to cover more bases with a multi-vitamin product.
How do you want your product to be consumed? The humble pill has been with us for decades, but today’s market can also take nutrition in the form of powders, chewable tablets, like candy, and more advanced soft-gels. All of these considerations will be part of your product conceptualizing.
Once you know whom you’re selling to, and what you’re selling, you’re going to need to make it! A good nutrition manufacturer should find the right manufacturing facilities, preferably one with GMP compliance to ensure maximum peace of mind for you, your partners, and your customers.
You’ve got your product, but how does it look on a shelf? On an Amazon web page? Packaging is an important part of marketing, so make sure that you take the time to create an attractive package and brand worth of your product.
If you want all-in-one solution for everything from contract manufacturing to package design, we do it all! Contact us so we can help!