When it comes time to brand your private label nutraceuticals, one of the most important things you will do is create a logo. A logo will be your brand identifier and will communicate your brand identity. Your logo will appear on all of your products and marketing materials. So it is important that you design something that is memorable and really speaks to your brand.
1. Keep it simple: Think of the most recognizable logos in the world: The Nike Swoosh, the Macintosh Apple, or the McDonald’s M. What do they all have in common? They are all very simple. If you keep your logo design simple, it will be more easily recognizable. Also simple logo designs are much more versatile, so they are easier to use on a variety of different marketing materials from product labels to business cards to branded clothing.
2. Choose the right colors to reflect your brand: Color has a psychological effect and different colors can convey different meanings. For example green, yellow, and orange convey vitality, making them perfect for a health supplement line. Red and black convey strength and power, which makes them perfect for a sports nutrition line. While blue and purple are soothing, so they are great for lines that promote relaxation or anti-aging.
3. Be unique: Many private label nutraceuticals offer the same brand message through their logo. They use really common elements to convey their message. However, if you really want to stand out, you’ll have to think outside of the box. Identify what makes you unique from other private label nutraceuticals and build from there.
4. Play with typeface: Typeface can make or break your brand. When designing your logo make sure to use font that is highly legible. You want something that can be read at a variety of different sizes. Also place with letter thickness, sizing, and color. You can choose a standard typeface or develop your own.
Following these tips will ensure that your private label nutraceuticals line has a logo that perfectly reflects your brand. Remember take your time, it’s an important decision. If you are really struggling to make the right logo, Vitakem can help. We offer a variety of design services including logo creation. We’ll work with you one on one to help understand your brand and create a perfect visual representation. Contact us to learn more!