Vitamin manufacturing, like any business, encompasses a lot of different phases and considerations leading up to the release of the product. And while it’s important to make sure that you’re producing a quality product, and that your vitamin manufacturing process has been ironed out, so that you’re getting reliable numbers, that’s only half the battle. All the quality product and efficient production process in the world isn’t going to generate profits. Marketing and consumer awareness help grow that demand, and one important factor you should not ignore is the packaging.
The packaging of your vitamin or supplement performs two important functions for you. The first, more prag-matic role is that packaging should safely contain and maintain the condition of your product. That may mean a sturdy plastic bottle, with labeling, or it may mean individually sealed capsules in a blister pack. The second function is less tangible, but, arguably, far more important; packaging should be attractive.
The reality of the market is that if your vitamin or supplement has a similar range of ingredients and perfor-mance that is comparable with competitors, something else must distinguish the product. In some cases, the difference between a consumer picking one product over another may boil down to how attractive—and profes-sional—the packaging appears.
It doesn’t matter whether the product is on an actual shelf in a store, or merely a photograph of the container that appears on an online website that takes orders and ships them to customers. In either case, packaging still plays the same role of catching the eye in a sea of similarly packaged goods.
This is why it’s so important that once you’ve solidified your vitamin manufacturing process, you don’t inad-vertently handicap your chances of success with poor packaging. Plain, anonymous containers and labels don’t look professional, or, to the eye of a consumer, safe. Invest the time and money in getting experienced pack-aging experts to come up with quality design that will grace your boxes or bottles.
This may seem like a luxury, or an unnecessary expense, but first impressions count in many situations. In the world of retail, with customers wanting to make a decision in just a few minutes or less, the quality of your packaging and its appeal can be the difference between taking a chance on your product, or passing it by. We can help with your packaging needs if you want it!
